Blog Article

And the 2021 finalists are…

And the 2021 finalists are…

Date: 26th March 2021 | By: Kelly Jenkins

The finalists of national awards the Wales Children’s Activities and Services 2021, in association with principal sponsor Beaming Babies UK, have been announced! The awards are the only dedicated awarding body for the children’s activities sector in Wales and recognises the fantastic work undertaken by children’s clubs, groups and service providers for the benefit of children and families.

The children’s activities sector has been significantly impacted by closures throughout the last 12 months and despite this, the standard of applications was incredibly high with applicants demonstrating their resilience and adaptability to continue doing what they love.

The Finalists

New Start Up of the Year (Sponsored by The Tired Mama Collection)

·      Pop Up Play Village Caerphilly
·      Cook Stars Cardiff North and West
·      Moo Music Bridgend
·      Kidslingo Cardiff/Kidslingo French Newport
·      Ace Swim School


Customer Excellence (Sponsored by Cook Stars Cardiff North and West)

·      Gower Day Nursery
·      Tiny Toes Ballet - Cardiff, Newport, Cwmbran
·      Tots Play Neath
  ·      Moo Music Swansea and Neath


Entrepreneur of the Year (Sponsored by Glitterbombrobo)

·      Inspirational Futures
·      Moo Music Swansea and Neath
·      babyballet Cardiff and Swansea
·      Saffron Cooksey - Youth and Parent Success Coach


Events and Party Services of the Year (Sponsored by Baby Love Groups)

·      Enchanted Birthdays
·      Boutiki Tent Events
·      Magical Dance Parties
·      Tribal Basket Ball CIC


Franchise of the Year (Sponsored by Andy Georgiou Franchise Consultancy)

·      Tiny Toes Ballet Bridgend & Vale of Glamorgan
·      Happy Hands Club with Emma
·      Tots Play Cardiff North
·      Cook Stars Cardiff North and West


Independent of the Year (Sponsored by Mes Enfants Private Pre-School Nursery)

·      Inspirational Futures
·      Beautiful Minds Therapy
·      Saffron Cooksey - Youth and Parent Success Coach

·      Little Fizz


Baby and Toddler Class of the Year (Sponsored by Peaches and Pink Children’s Wear)

·      Swimkidz Wales
·      Babylove Groups
·      Little Fizz
·      Water Babies Wales
·      Music with Mummy


Arts, Literature and Dance Club of the Year (Sponsored by Cerys Keneally)

·      LA Performance Academy
·      LJC Academy of Dance and Drama Wales
·      The SK Dance Academy
·      Tiny Toes Ballet Swansea, Neath Port Talbot & Llanelli

·      Helen O’Grady Drama Academy


Health and Wellbeing Outcome of the Year (Sponsored by Daisy First Aid)

·      Inspirational Futures
·      Beautiful Minds Therapy
·      Saffron Cooksey - Youth and Parent Success Coach
·      Cook Stars Newport
·      Ready, Steady, Music


As well as the above categories, there is also Business of the Year (sponsored by Kabin Hire Ltd) which is arguably the most prestigious award of the event. Applicants are unable to apply for this award, and it will be selected by the judges from the 2021 winners. Furthermore, in light of the last 12 months, we have also decided to introduce another judge-selected category called The Lockdown Triumph (sponsored by Mansys Projects) where judges will select a winner from the finalists who they feel has particularly demonstrated turning an incredibly testing time into something really triumphant. It is fair to say, the judges have a very difficult task ahead. The next stage in the process is for the expert judging panel, who bring a range of expertise and experience to the table, to tackle this head on!

Founder of the awards, Kelly Jenkins, said “The 2020 event in January last year was a huge celebration and brought the sector together in Wales like never before. At this time, we had no idea what lay ahead just a few short months later. We are more determined than ever to put businesses under the spotlight and recognise their achievements over the last year. Each finalist has done an incredible job to get to this stage”.

The winners will be revealed at a glistening black-tie ceremony due to take place this summer at The Village Hotel, Swansea providing government restrictions on events allow. Similarly, to last year, guests will enjoy a sparkling reception, 3 course dinner, awards ceremony followed by a disco and dance until late. The theme of the 2021 event is ‘The Greatest Showman’ which celebrates chasing your dreams in the face of adversity, which has been aptly chosen as a nod to providers all over Wales who have continued to follow their passion despite the obstacles and challenges. It’ll be a much-needed injection of celebration and positivity after what has been an incredibly difficult period.

For further information about the awards please visit