Blog Article

Wales Children’s Activities & Services Awards 2021 are here!

Wales Children’s Activities & Services Awards 2021 are here!

Date: 1st June 2020 | By: Kelly Jenkins

We are thrilled to be able to share details of the Wales Children’s Activities and Services Awards 2021 in association with Principal Sponsors Beaming Babies UK and The Sizzling Guys.

It’s no lie, we are currently going through an extremely difficult period and we hope that these awards will be able to inject positivity, motivation and something to really look forward to when we come out at the other end of this. We commend the resilience, strength and adaptability shown by those working the children's activity centre, not just in Wales but throughout the UK.

With this said, we are delighted to let you know the 2021 ceremony will take place on January 22nd at The Village Hotel, Swansea. After such a hospitable welcome from the staff at the hotel at the 2020 event, we wanted to return for a second year running. If you weren’t there last year, we enjoyed a red carpet welcome with drinks reception, 3 course dinner, awards ceremony and a disco and dance until late (very late…). We enjoyed professional photography which all guests received complimentary access to after the event as well as Wales Children's Activities and Services plaque biscuits for every guest to take home. We had a sensational evening with a 150 strong guest list of some of the best business owners in Wales which led to lots of positive connections being made!

Now, we like to keep things fresh and exciting so whilst the awards will remain a black-tie evening event, for 2021 the whole awards process and ceremony is themed around…


You can expect showstopping music, carnival themed décor and A LIVE PERFORMANCE! We are so excited to deliver an even more thrilling event than we did last year and to give even more to our guests!

So, why did we choose The Greatest Showman? Simple. It’s not only empowering and tells a story of how you should always chase your dreams, even in the face of adversity, P.T Barnum said, “The noblest of art is that of making others happy” Isn’t that what we do, week in, week out as children’s activities and services providers?! Especially during these trying times where so many of you reading this will have made huge operational changes to your businesses to continue to support the children and families who enjoy your services.

The categories for 2021 are;

  • New Start Up of the Year (Sponsored by The Tired Mama Collection)
  • Customer Excellence of the Year
  • Entrepreneur of the Year (Sponsored by GlitterBombRobo)
  • Events and Party Services of the Year (Sponsored by The Sizzling Guys)
  • Independent of the Year (Sponsored by Mes Enfants Private Pre-School Nursery)
  • Franchise of the Year (Sponsored by Andy Georgiou Franchise Consultancy)
  • Sports Club of the Year (Sponsored by Starfish Swim Academy)
  • Arts, Literature and Dance Club of the Year
  • Activity Centre of the Year
  • Health and Wellbeing Outcomes of the Year (Sponsored by Daisy First Aid)
  • Business of the Year (Sponsored by Beaming Babies UK)

The eagle eyed among you will notice 3 new categories; Customer Excellence of the Year, Entrepreneur of the Year and Health and Wellbeing Outcomes of the Year. We felt it was incredibly important to recognise these categories and we will share more about these decisions over the next month! We have also updated Play Centre of the Year to Activity Centre of the Year. We felt that outdoor activities, which are a fantastic learning experience for children, didn’t have a place and for us, that needed to be fixed for 2021. This new category encompasses both indoor and outdoor centres who provide amazing learning and exploration opportunities for children.

The applications for the 2021 awards will open on August 1st and you can apply through our website. There is a £5 administration fee to enter and you are able to apply for as many categories as you wish within your application! If you applied last year and didn’t get through as a finalist, we are offering a free personalised feedback service throughout the month of June. You probably submitted a fantastic application but we had some truly inspirational stories last year so please get in touch to receive a personalised review of your previous application. If you have not applied before, keep an eye on our social media and website for an article giving you application writing advice! We want to do all we can to support Welsh businesses throughout this process!

As you can see, we have some amazing sponsors for the 2021 awards and we will be sharing more about each of them in the near future, but there are still some opportunities available to sponsor a category. If this interests you, please get in touch with us by emailing and we’ll be happy to tell you more!

Please keep an eye on our Facebook and Instagram pages moving forward, we have so much great content lined up for you over the next few months. There is so more much exciting news to find out about the 2021 awards, but we didn’t want to bombard you with everything today. So, coming up you’ll find out who the judges are, more about our sponsors, application advice, who will performing live at the awards, who is our charity partner and much more!

In the meantime, stay safe and well. We hope to hear from you soon!

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